Audits & Setup

Negative Keyword Management

Ongoing search term reviews and negative keyword lists that cut wasted clicks from job seekers, freebie hunters and irrelevant searches.

$10M+ ad spend managed
500+ campaigns managed
120+ niches served
8 Google certifications

Stop paying for searches that will never become customers

Negative Keyword Management is one part of how I help agencies and business owners get more sales and leads from Google Ads. The goal is always the same: more qualified calls, leads and sales for every dollar you spend, with reporting you can understand.

You work with me directly, from the first review to the monthly report, and your accounts and data always stay in your name.

What is included

Weekly or biweekly search term reviews
Shared negative keyword lists by theme
Job seeker, DIY, free and wrong-service exclusions
Brand and competitor rules as needed
Monthly summary of what was blocked and why

How it works

1. Free review: I look at your current setup, website and goals, and tell you what I would change first.

2. Plan and build: You get a short written plan, then I set everything up and test it.

3. Optimize and report: I monitor results, make improvements and send a plain-language monthly update.

Who this is for

This is a good fit for agencies and business owners, from ecommerce stores to lead generation and service businesses, that want more sales and leads from Google Ads. If you are not sure where to start, a Google Ads audit is the best first step.

Frequently asked questions

How much budget is usually wasted?

It varies a lot by account. Accounts that have not been reviewed for months often have a noticeable share of spend on irrelevant searches.

Can negatives block good searches?

They can if added carelessly, which is why every list is reviewed against real search term data.

Free Audit

Tell me about your business.

Fill this in and I'll send back a short account review before we ever get on a call. No cost, no obligation.

Your details go straight to my inbox. I typically reply within a day.