Tracking & Reporting

Google Ads Conversion Tracking

Accurate conversion tracking for calls, forms, bookings and purchases, so Google Ads optimizes for real leads instead of page views.

$10M+ ad spend managed
500+ campaigns managed
120+ niches served
8 Google certifications

Tracking that shows which clicks turn into real leads

Google Ads Conversion Tracking is one part of how I help agencies and business owners get more sales and leads from Google Ads. The goal is always the same: more qualified calls, leads and sales for every dollar you spend, with reporting you can understand.

You work with me directly, from the first review to the monthly report, and your accounts and data always stay in your name.

What is included

Call tracking from ads and from your website
Form, booking and purchase conversions
Enhanced conversions for better match rates
Primary and secondary conversion goals set up correctly
Testing and a short written summary of the setup

How it works

1. Free review: I look at your current setup, website and goals, and tell you what I would change first.

2. Plan and build: You get a short written plan, then I set everything up and test it.

3. Optimize and report: I monitor results, make improvements and send a plain-language monthly update.

Who this is for

This is a good fit for agencies and business owners, from ecommerce stores to lead generation and service businesses, that want more sales and leads from Google Ads. If you are not sure where to start, a Google Ads audit is the best first step.

Frequently asked questions

Why does tracking matter so much?

Smart bidding optimizes toward the conversions you track. If tracking is wrong, Google optimizes toward the wrong thing.

Can you import offline conversions?

Yes, where your CRM supports it, so Google can learn which leads became paying jobs.

Free Audit

Tell me about your business.

Fill this in and I'll send back a short account review before we ever get on a call. No cost, no obligation.

Your details go straight to my inbox. I typically reply within a day.