Google Ads for B2B & SaaS Companies

Why B2B Google Ads needs a different setup

B2B buyers search less, compare longer and rarely buy on the first visit. A setup built for cheap leads fills your CRM with students, job seekers and competitors. The accounts that work focus budget on high-intent problem and solution searches, track what happens after the form, and stay in front of decision makers while they decide.

How I structure B2B & SaaS campaigns

Search campaigns by use case, pain point and solution category

Competitor and alternative campaigns where it makes commercial sense

Branded search to protect demand you have already created

Remarketing to keep decision makers engaged through a long sales cycle

Performance Max or Demand Gen only with strong, qualified conversion signals

Offline conversion imports from your CRM so bidding learns from real pipeline

Tracking leads that turn into revenue

Form fills are not the goal, customers are. I set up conversion tracking for demo requests, trials and sign-ups, and where possible connect your CRM so Google Ads can tell a qualified opportunity from a junk lead. Your reporting then shows cost per qualified lead and pipeline, not just clicks.

Frequently asked questions

What budget does a B2B account need?

Enough to collect meaningful data on your best keywords, which depends on your cost per click and deal size. After the free audit I suggest a starting budget from real keyword data.

Can Google Ads work for niche B2B products?

Yes, if people search for the problem you solve. Search volume may be small, but intent is often very high, so the account is built to capture every qualified search.

Do you work with agencies that serve B2B and SaaS companies?

Yes. I manage Google Ads for business owners directly and for marketing agencies as a white label partner, with reports under your agency brand.