Why finance and insurance accounts need care
Financial keywords are competitive and closely reviewed by Google. Accounts need the right verification, careful ad copy and tight targeting to stay approved and profitable. Done well, Google Ads brings people who are actively looking for a quote, a mortgage or an advisor right now.
How I structure finance & insurance campaigns
Tracking quotes and consultations
I track quote requests, calls and booked consultations separately, so your report shows the cost of each qualified enquiry by product line.
Frequently asked questions
Does Google require verification for financial ads?
In many countries, yes. Google requires financial services verification for certain ads. I help you complete it before launch so campaigns are not limited.
Which works better, calls or forms?
Both. Insurance and mortgage leads often call, while advisors and accountants get more forms. I track both and shift budget to whichever brings better clients.
Do you work with agencies that serve finance and insurance businesses?
Yes. I manage Google Ads for business owners directly and for marketing agencies as a white label partner, with reports under your agency brand.