Tracking & Reporting

Call Tracking for Google Ads

Call tracking setup for lead generation businesses: call assets, website call conversions and call length rules that separate real leads from noise.

$10M+ ad spend managed
500+ campaigns managed
120+ niches served
8 Google certifications

Know which ads make the phone ring

Call Tracking for Google Ads is one part of how I help agencies and business owners get more sales and leads from Google Ads. The goal is always the same: more qualified calls, leads and sales for every dollar you spend, with reporting you can understand.

You work with me directly, from the first review to the monthly report, and your accounts and data always stay in your name.

What is included

Call assets with Google forwarding numbers
Website call conversions with dynamic numbers
Call length rules that separate real leads from short calls
Integration with call tracking tools if you use one
Reporting on calls by campaign and keyword

How it works

1. Free review: I look at your current setup, website and goals, and tell you what I would change first.

2. Plan and build: You get a short written plan, then I set everything up and test it.

3. Optimize and report: I monitor results, make improvements and send a plain-language monthly update.

Who this is for

This is a good fit for agencies and business owners, from ecommerce stores to lead generation and service businesses, that want more sales and leads from Google Ads. If you are not sure where to start, a Google Ads audit is the best first step.

Frequently asked questions

Do I need a call tracking tool?

Not always. Google Ads call tracking covers the basics. Tools add recordings and more detailed source data.

Will my phone number change?

Visitors from ads see a tracking number that forwards to your normal line.

Free Audit

Tell me about your business.

Fill this in and I'll send back a short account review before we ever get on a call. No cost, no obligation.

Your details go straight to my inbox. I typically reply within a day.