Google Ads for General Contractors

Google Ads built for general contractors

Generic Google Ads setups waste money in competitive niches. Campaigns for general contractors need to be organized around the services people actually search for, the areas you serve and the times customers are most likely to buy. Everything is measured by sales and leads, not clicks.

Campaigns I build

Home remodeling: dedicated campaign or ad group with its own keywords, ads and budget

Home additions: dedicated campaign or ad group with its own keywords, ads and budget

Exterior renovations: dedicated campaign or ad group with its own keywords, ads and budget

Commercial build-outs: dedicated campaign or ad group with its own keywords, ads and budget

What is included

Conversion tracking for calls, forms and bookings

Keyword research and negative keyword lists for your niche

Ads and assets written around your offers, reviews and service area

Budget and bid management by service, location and time of day

Landing page recommendations

Monthly plain-language reporting

Why work with a specialist

I work with agencies and business owners across ecommerce, lead generation and service industries, so the account structure, keyword lists and reporting are built from experience in similar accounts. You can see examples in the results section of the home page.

Frequently asked questions

How much should I spend on Google Ads?

It depends on your area, competition and goals. After the free audit I suggest a starting budget based on realistic cost per lead estimates.

How soon will I see results?

Calls usually start soon after launch, and results tend to keep improving over the first two to three months as data builds up.

Do I keep my account?

Yes. Your Google Ads account and data always stay in your name.

Do you work with agencies that serve general contractors?

Yes. I manage Google Ads for business owners directly and for marketing agencies as a white label partner, with reports under your agency brand.