Tracking & Reporting

Google Tag Manager Setup

Google Tag Manager setup with clean tags, triggers and variables for Google Ads, GA4 and call tracking, documented so nothing breaks later.

$10M+ ad spend managed
500+ campaigns managed
120+ niches served
8 Google certifications

A clean, documented Google Tag Manager container

Google Tag Manager Setup is one part of how I help agencies and business owners get more sales and leads from Google Ads. The goal is always the same: more qualified calls, leads and sales for every dollar you spend, with reporting you can understand.

You work with me directly, from the first review to the monthly report, and your accounts and data always stay in your name.

What is included

Container setup and installation
Tags for Google Ads, GA4 and call tracking
Triggers and variables named clearly
Consent mode configuration where required
Documentation so your team knows what each tag does

How it works

1. Free review: I look at your current setup, website and goals, and tell you what I would change first.

2. Plan and build: You get a short written plan, then I set everything up and test it.

3. Optimize and report: I monitor results, make improvements and send a plain-language monthly update.

Who this is for

This is a good fit for agencies and business owners, from ecommerce stores to lead generation and service businesses, that want more sales and leads from Google Ads. If you are not sure where to start, a Google Ads audit is the best first step.

Frequently asked questions

Do I need Tag Manager?

It makes tracking easier to manage and change without editing website code each time.

Can you clean up an existing container?

Yes. Unused and duplicate tags are removed and everything is renamed consistently.

Free Audit

Tell me about your business.

Fill this in and I'll send back a short account review before we ever get on a call. No cost, no obligation.

Your details go straight to my inbox. I typically reply within a day.