Tracking & Reporting

GA4 Setup & Audit

Google Analytics 4 setup and audit: events, key events, Google Ads linking and reports that show where your leads actually come from.

$10M+ ad spend managed
500+ campaigns managed
120+ niches served
8 Google certifications

GA4 that shows where your leads really come from

GA4 Setup & Audit is one part of how I help agencies and business owners get more sales and leads from Google Ads. The goal is always the same: more qualified calls, leads and sales for every dollar you spend, with reporting you can understand.

You work with me directly, from the first review to the monthly report, and your accounts and data always stay in your name.

What is included

GA4 property setup or audit
Event and key event configuration
Google Ads and Search Console linking
Cross-domain and internal traffic settings
Simple reports for leads by channel and page

How it works

1. Free review: I look at your current setup, website and goals, and tell you what I would change first.

2. Plan and build: You get a short written plan, then I set everything up and test it.

3. Optimize and report: I monitor results, make improvements and send a plain-language monthly update.

Who this is for

This is a good fit for agencies and business owners, from ecommerce stores to lead generation and service businesses, that want more sales and leads from Google Ads. If you are not sure where to start, a Google Ads audit is the best first step.

Frequently asked questions

Is my GA4 set up correctly?

Many properties are installed but not configured. An audit checks events, key events, filters and links.

Do I need GA4 if I have Google Ads tracking?

Yes. GA4 shows the full picture across all channels, not just paid search.

Free Audit

Tell me about your business.

Fill this in and I'll send back a short account review before we ever get on a call. No cost, no obligation.

Your details go straight to my inbox. I typically reply within a day.