Google Ads Campaigns

Performance Max Campaigns

Performance Max setup and management with clean conversion signals, strong assets and guardrails that stop budget leaking into low-quality traffic.

$10M+ ad spend managed
500+ campaigns managed
120+ niches served
8 Google certifications

Performance Max with guardrails, not guesswork

Performance Max Campaigns is one part of how I help agencies and business owners get more sales and leads from Google Ads. The goal is always the same: more qualified calls, leads and sales for every dollar you spend, with reporting you can understand.

You work with me directly, from the first review to the monthly report, and your accounts and data always stay in your name.

What is included

Clean conversion goals so the algorithm optimizes for real leads or sales
Asset groups built by service or product category with strong images, videos and copy
Audience signals from customer lists, website visitors and custom segments
Brand exclusions and negative keywords at account level to protect spend
Placement and search term insights reviewed every month

How it works

1. Free review: I look at your current setup, website and goals, and tell you what I would change first.

2. Plan and build: You get a short written plan, then I set everything up and test it.

3. Optimize and report: I monitor results, make improvements and send a plain-language monthly update.

Who this is for

This is a good fit for agencies and business owners, from ecommerce stores to lead generation and service businesses, that want more sales and leads from Google Ads. If you are not sure where to start, a Google Ads audit is the best first step.

Frequently asked questions

Is Performance Max right for my business?

It can be, once Search campaigns are working and tracking is solid. It is usually added alongside Search rather than replacing it.

Can I see where my ads show?

Partly. Search term categories, placement and asset reports give much more visibility than they used to, and I review them monthly.

Free Audit

Tell me about your business.

Fill this in and I'll send back a short account review before we ever get on a call. No cost, no obligation.

Your details go straight to my inbox. I typically reply within a day.