Why education and coaching ads need clear intent
Learning-related searches attract a lot of people looking for free content. The accounts that work separate high-intent searches, such as course, program, certification or coach, from research searches, and use remarketing and lead magnets to bring people back when they are ready to enrol.
How I structure the account
Tracking enrolments and sales
I track sign-ups, booked calls, applications and purchases as separate conversions, and pass values where possible, so bidding focuses on students and clients who actually pay.
Frequently asked questions
Can Google Ads sell online courses directly?
Yes, for lower-priced courses with a clear offer. Higher-priced programs usually convert better through a free class, webinar or call first, which I build into the funnel.
Do you work with international audiences?
Yes. I run campaigns for the USA, UK, Canada, Australia and Europe, with targeting and bids set per market.
Do you work with agencies that serve education and coaching businesses?
Yes. I manage Google Ads for business owners directly and for marketing agencies as a white label partner, with reports under your agency brand.