Why real estate needs a focused Google Ads setup
Property searches range from serious buyers and sellers to people casually browsing listings. Broad campaigns pay for both. A focused account separates buyer, seller and project intent, targets the areas you actually serve, and follows up with remarketing, because property decisions rarely happen on the first visit.
Campaigns I build for real estate
Tracking leads that become clients
I track calls, form enquiries and valuation requests separately, so you can see which campaigns bring sellers, which bring buyers and what each enquiry costs.
Frequently asked questions
Do Google’s housing ad rules affect targeting?
Yes. In the US and Canada, housing ads cannot be targeted by age, gender, parental status or postcode. I build campaigns within those rules from the start, so they stay approved.
Is Google Ads better for buyers or sellers?
Both work. Seller leads are usually worth more, so many agents start there and add buyer campaigns once tracking is in place.
Do you work with agencies that serve real estate businesses?
Yes. I manage Google Ads for business owners directly and for marketing agencies as a white label partner, with reports under your agency brand.