Google Ads Account Audit Checklist for Online Stores

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Before changing campaigns, check the basics. This is the same checklist I use at the start of Google Ads management for ecommerce, and you can run it yourself.

Tracking

• Purchases tracked once, with correct values
• Primary vs secondary conversions set correctly

Structure

• Brand separated from non-brand
• Shopping and PMax not competing for the same products

Waste

• Search terms reviewed in the last month
• Negative keyword lists in place

Feed

• No large groups of disapproved products
• Titles include key attributes

Want a second opinion? Request a free Google Ads audit. Related: negative keyword lists for stores.

Want this checked in your account? Request a free Google Ads audit.