Negative Keyword Lists for Ecommerce Stores

Demo content: review and edit before promoting this page.

Negative keywords protect budget in Search, Shopping and now Performance Max. Maintaining them is a weekly task in my Google Ads management for ecommerce.

Starter lists

• Free and cheap intent: free, DIY, template
• Research intent: review, vs, reddit, how to make
• Jobs: careers, salary, hiring
• Wrong products or competitors you do not stock

Review search terms weekly

Every account has unique waste. Check search terms and add negatives as you find patterns.

Related: brand vs non-brand campaigns.

Want this checked in your account? Request a free Google Ads audit.