Free Listings vs Shopping Ads

Demo content: review and edit before promoting this page.

Every store with an approved Google Merchant Center account can show products in free listings on the Shopping tab and other Google surfaces. Paid Shopping ads add reach and placement at the top of search results.

Free listings

• No cost per click
• Limited placements, mostly the Shopping tab
• Good for testing feed quality

Shopping ads

• Top of search results and more surfaces
• Bidding and budget control
• Faster growth for competitive products

Related: fixing disapproved products.

Want this checked in your account? Request a free Google Ads audit.