Disapproved Products in Merchant Center: Causes and Fixes

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Disapproved products cannot show in Shopping ads or free listings. Most disapprovals come from a handful of fixable issues, and clearing them is part of my Google Merchant Center service.

Common causes

• Price or availability mismatch between feed and website
• Missing GTIN or brand
• Image issues such as watermarks or placeholder images
• Shipping settings missing for a country
• Restricted product categories

How to fix them fast

Use the Diagnostics tab to group issues, fix the biggest group first, and use supplemental feeds for attribute fixes.

Related: supplemental feeds explained.

Want this checked in your account? Request a free Google Ads audit.