How to Connect Shopify to Google Merchant Center

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Shopify connects to Merchant Center through the Google & YouTube app. The connection takes minutes, but the checks afterwards decide whether products get approved. It is the first step of Google Ads for ecommerce platforms on Shopify.

Steps

• Install the Google & YouTube app
• Connect your Google account and Merchant Center
• Set shipping and returns in Merchant Center
• Wait for product review

Checks most stores miss

• Contact details and policy pages visible
• GTINs and brands on products
• Variant titles that make sense

For WooCommerce, see WooCommerce product feed setup.

Want this checked in your account? Request a free Google Ads audit.