Tracking Profit, Not Revenue (POAS)

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A 400% ROAS can still lose money on low-margin products. Profit on ad spend (POAS) uses gross profit as the conversion value. It is the most advanced step in ecommerce conversion tracking.

How it works

Instead of sending order revenue, you send revenue minus product costs. Bidding then optimizes for profit.

What you need

• Product cost data
• Server-side tagging or a profit calculation tool
• Updated ROAS targets based on profit

Related: Consent Mode v2 for stores.

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