Hiring a Google Ads Freelancer vs an Agency

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Whether you hire a freelancer or an agency for Google Ads management, what matters is who actually works on your account and how they report results.

Freelancer

• Direct contact with the person doing the work
• Usually more flexible
• Limited capacity

Agency

• More people and services
• Account managers between you and the specialist
• Often higher minimum fees

Questions to ask either

• Who works on my account each week?
• Do I own the account and data?
• How do you report profit, not just ROAS?

Related: Google Ads audit checklist.

Want this checked in your account? Request a free Google Ads audit.