Product Title Optimization for Google Shopping

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In Shopping there are no keywords to bid on. Google matches searches to your product data, and the title matters most. Title work is the first step of product feed optimization in Merchant Center.

A simple title formula

Brand + product type + key attributes (material, size, color) + model. Put the most important words first.

Use real search terms

Check search term reports and Search Console to see how people describe your products.

Do it at scale

Use supplemental feeds or rules to rewrite titles for whole categories at once.

Next: supplemental feeds explained.

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