Latest posts
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Performance Max vs Standard Shopping: Which Should You Run?
Both campaign types can sell products profitably. Here is how to choose, and when running both makes sense.
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How to Structure Performance Max Asset Groups
Asset groups decide which products, creatives and signals go together. A simple structure that works for most stores.
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Google Shopping Campaign Structure by Margin
Bidding every product the same way wastes money. How to structure Shopping campaigns around profit.
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Why Performance Max Spends on Brand Traffic
If PMax looks amazing, check how much of it is your own brand name. How to find out and fix it.
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Target ROAS Settings for New Stores
Set target ROAS too high and campaigns stop spending. Too low and you lose money. A practical starting point.