Latest posts
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Consent Mode v2 for Online Stores
What Consent Mode v2 is, who needs it and how it affects your Google Ads data.
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Why Google Ads and GA4 Numbers Differ
Different attribution, timing and counting rules. What is normal and what signals a tracking problem.
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Tracking Profit, Not Revenue (POAS)
ROAS ignores costs. How profit on ad spend tracking helps you bid for what actually matters.