Ecommerce advertisers often ask whether to move everything into Performance Max or keep Standard Shopping. The honest answer: it depends on your data, catalogue and goals.
When Performance Max works well
- You have steady conversion volume (roughly 30+ per month)
- Your product feed is clean and well optimized
- You want reach across Search, Shopping, YouTube and Display
When Standard Shopping is the better fit
- You need tight control over search terms and bids
- You are testing new products or a small budget
- You want clearer reporting by product and query
Running both
Many stores use Performance Max for proven bestsellers and Standard Shopping for testing or for products that need closer control. Keep the product sets separate so the campaigns don’t compete.
Whichever you choose, fix the feed first
Titles, images, prices and product categories drive results for both campaign types. A strong Merchant Center feed is the highest-leverage improvement for most stores.
Not sure which setup suits your store? Book a free audit.